Our Journey
From Vision to the Negev Fields
The Pioneers
Avi Leitner & Avi Rosenfeld: The Visionaries
It all began with what Avi Leitner called a "crazy idea." While traveling in Mexico and experiencing the finest tequilas in Jalisco, Leitner was struck by the climatic similarities between Mexico's tequila heartland and Israel's Negev Desert.
The dry environment, abundant sunshine, heat, and neutral pH soil conditions were remarkably similar. What seemed impossible to others became a vision of possibility for Leitner and his partner, Avi Rosenfeld.
Together, they embarked on a journey to prove that the Holy Land could produce world-class blue agave, creating something that would be uniquely and authentically Israeli.
The Partnership
Two visionaries united by a shared dream to create something extraordinary in the heart of the Negev Desert.
The "Crazy Idea"
What started as an observation during a trip to Mexico became the foundation for a revolutionary agricultural venture in Israel.
The Discovery
In Mexico's Jalisco region, Leitner noticed striking similarities between the tequila-producing terroir and the Negev Desert.
The Vision
Realizing the potential, the partners envisioned creating a world-class Israeli agave spirit from Negev-grown blue agave.
The Commitment
Despite skepticism, they committed to the 5-7 year journey required for blue agave cultivation and maturation.
Cultivating a Future
Gaza Border Communities
For Leitner, this project represents more than agricultural innovation— it's an "authentic Jewish Zionist project" aimed at making the desert bloom and building a sustainable future for the Gaza border communities.
Working closely with local farmers like Eran Braverman from Kibbutz Alumim, The Blue Agave Group is creating economic opportunities and revitalizing agricultural communities in the region.
This initiative embodies the pioneering spirit of Israel—taking barren land and transforming it into something that will contribute to both local communities and the global marketplace.
"We're not just growing agave—we're turning the Negev green and building hope for our border communities."
— Avi Leitner, Co-Founder
Community Impact
Partnership with Kibbutz Alumim farmers
Economic revitalization of border regions
Sustainable agricultural innovation
Creating jobs and opportunities
Milestones & Progress
Key moments in our journey from vision to reality
The Vision
Avi Leitner and Avi Rosenfeld conceive the idea after experiencing Mexico's agave regions.
Initial Challenges
Navigating Ministry of Agriculture restrictions and importing blue agave cell tissues from Mexico.
First Planting
Blue agave plants go into Negev Desert soil, marking the beginning of our agricultural experiment.
Impressive Growth
Mexican experts amazed by the size and quality of our Negev-grown blue agave plants.
Approaching Maturity
Plants continue maturing as we develop harvesting innovations and distillery plans.
First Harvest
Expected first bottles of Israeli Agave Spirit to reach the market.
Join Our Journey
Follow our progress as we bring this vision to life and create the first Israeli agave spirit.