Following Our Groundbreaking Journey
"Making the desert bloom... with tequila"
— As featured in leading international publications
Major publications spotlight our revolutionary agave cultivation project
The Jerusalem Post
Avi Leitner and his partner are turning heads by cultivating blue agave in the Israeli desert, aiming to create a unique spirit. This ambitious project aims to blend traditional agriculture with modern Israeli innovation, creating something that will be uniquely and authentically Israeli.
Read Full ArticleThe Times of Israel
A new agricultural venture sees Israeli pioneers planting blue agave in the arid Negev desert, mirroring climatic conditions found in Mexico's tequila heartland. The initiative promises economic growth and a unique 'spirit of the Holy Land' that captures the essence of Israeli terroir.
Read Full ArticleJNS (Jewish News Syndicate)
What started as a 'crazy idea' has become a groundbreaking agricultural experiment in the Gaza border region. Avi Leitner's blue agave project represents an authentic Jewish Zionist initiative aimed at making the desert bloom while building sustainable communities.
Read Full ArticleYnetnews
Mexican experts have been amazed by the impressive growth and size of blue agave plants in Israeli desert conditions. The project, centered around Kibbutz Alumim, showcases how Israeli agri-tech innovation can transform traditional agriculture and create new economic opportunities.
Read Full ArticleKey insights from our media coverage
"This ambitious project aims to blend traditional agriculture with modern Israeli innovation, creating something that will be uniquely and authentically Israeli."
— The Jerusalem Post
"Mexican experts have been amazed by the impressive growth and size of blue agave plants in Israeli desert conditions."
— Ynetnews
"The initiative promises economic growth and a unique 'spirit of the Holy Land' that captures the essence of Israeli terroir."
— The Times of Israel
"An authentic Jewish Zionist initiative aimed at making the desert bloom while building sustainable communities."
— JNS
"Showcases how Israeli agri-tech innovation can transform traditional agriculture and create new economic opportunities."
— Ynetnews
"Represents more than agricultural innovation—it's about establishing a new industry that could rival traditional tequila-producing regions."
— Israel21c
More stories about our revolutionary project
The Blue Agave Group's pioneering cultivation project demonstrates Israel's agricultural innovation capabilities. Working with local farmers like Eran Braverman, the project integrates traditional farming knowledge with cutting-edge technology to overcome the challenges of desert agriculture.
The ambitious vision to create world-class spirits from Israeli-grown blue agave represents more than agricultural innovation—it's about establishing a new industry that could rival traditional tequila-producing regions while supporting border communities.
Resources for journalists and media professionals
Detailed background information, company history, and key facts about The Blue Agave Group.
Learn More →Latest announcements, milestones, and official statements from our team.
Professional photos of our fields, team, and agave cultivation process.
For interviews, additional information, or press materials, please contact our media team.
