The First Blue Agave
of the Holy Land
Pioneering a world-class spirit from the heart of the Negev Desert
Our Vision
What started as a "crazy idea" by Avi Leitner and Avi Rosenfeld has become a groundbreaking agricultural venture. After experiencing the finest tequilas in Mexico, we recognized the striking similarities between Jalisco's climate and Israel's Negev Desert.
Today, we're cultivating the first blue agave in the Holy Land, creating an authentic Jewish Zionist project that turns the desert green while building a sustainable future for Gaza border communities.
Read Our Full StoryAvi Leitner
Visionary & Co-Founder
"We're not just growing agave – we're cultivating a dream that will put Israeli spirits on the world map."
The Negev Terroir
The Negev Desert provides ideal conditions for blue agave cultivation: abundant sunshine, arid climate, neutral pH soil, and the perfect amount of clay. Mexican experts have been amazed by the impressive growth and size of our plants.
Perfect Climate
Dry, sunny conditions
Ideal Soil
Neutral pH, clay content
5-7 Years
Agave Maturation Period
The Spirit of the Negev
Our upcoming Israeli Agave Spirit will capture the unique terroir of the Holy Land, creating a world-class product that's deeply Israeli and unlike anything from Mexico.
World-Class Quality
Crafted with precision using traditional methods and Israeli innovation
Unique Terroir
The distinct flavor profile of Negev Desert blue agave
Deeply Israeli
A spirit that reflects our connection to the Holy Land
Coming Soon
Be the first to experience our inaugural harvest. Expected release: 2026-2027
Get Notified for LaunchIn The News
Leading publications are following our groundbreaking journey
Making the Desert Bloom: Avi Leitner's Tequila Dream in the Negev
The Jerusalem Post
A revolutionary agricultural venture sees Israeli pioneers planting blue agave in the arid Negev desert...
Israeli Farmers Turn Negev into Agave Oasis
The Times of Israel
The initiative promises economic growth and a unique 'spirit of the Holy Land'...
From Jalisco to Gaza Envelope: The Israeli Agave Revolution
Ynetnews
Mexican experts amazed by the impressive growth of blue agave in Israeli conditions...